Ian Furman developed the idea for Jewellery Replacement Consultants in 2003. In late 2004, it started conducting business from its current Rivonia premises. JRC's business strategy was to establish a publically accessible wholesale jeweller. There are no outrageous overhead costs, markups, or middlemen standing between us and the client. The concept allowed us to offer our client a high-quality product at a reasonable price. As a result of the JHB operation's success, 
the Cape Town offices soon after.

The foundation of our success is word-of-mouth recommendations, which we have achieved through working with all the major insurance carriers.